Georgia-based homebuilder Ashton Woods is upping his game in Texas with a big promotion for an Austin executive.
Lindsay Motley, who has served as president of the Austin division since 2018, will now oversee statewide operations as Texas regional president. The position is newly created “to drive continued explosive growth in our Texas operations,” CEO Ken Balogh told the Austin Business Journal.
Motley, a 22-year industry veteran, began her career as a sales associate for Atlanta-based PulteGroup, where she rose through the ranks to vice president of operations before joining Ashton. Woods, according to his LinkedIn profile. Under his leadership, the homebuilder ranked No. 8 in Austin-area housing starts for the 12 months ending June 2021, according to Zonda.
“During her four-year tenure at Ashton Woods, Lindsay tripled revenue from our combined Ashton Woods and Starlight Homes operations in Austin, expanded the division’s footprint and built a strong onshore pipeline to fuel our growth. future in the market,” says Balogh. .
Motley’s first big task will be to expand the low-cost Starlight Homes line into Texas markets. But with home prices continuing to soar, the growth potential for more affordable options is clear.
The Dallas-Fort Worth area recently topped the country in the proportion of homes selling above their asking price, suggesting bidding wars are still a factor in Texas, even as markets elsewhere parts of the country are cooling.
Current Ashton Woods projects in Texas include Berry Creek Highlands in Georgetown, which still has 43 future home sites. In Austin’s Hutto submarket, the company owns Cottonwood Farms, which has sold 42 homes and has 99 future home sites. Finally, there is Mockingbird Park in Leander, which has 200 homes sold and 80 future home sites.[ABJ] -Maddy Sperling