WELD COUNTY – The Perfect Place of Northern Colorado homebuilder Baessler Homes has always provided affordable housing in the more rural communities of Weld County.
Now the Greeley-based company has found a new ‘sweet spot’, a property north of Greeley where the company will establish its new headquarters.
JSB Rentals 1 LLC, controlled by Baessler Homes owner and CEO Jamie Baessler, acquired the 13,305 square foot property at 33105 Weld County Road 33 for $ 2.75 million from HighPoint Operating Corp.
The property will serve as the new head office for Baessler Homes, currently located in a leased space at 3780 W. 10th St. in Greeley.
“We’re just passing this location in terms of the number of team members we have in-house,” Krissy Marto, marketing manager for Baessler Homes, told BizWest. “We’ve been looking for a new place that we can develop for probably two years. We had a few different options, but this one just had a really good opportunity as we take a look at the whole business and the business of where we want to grow in our land development as well.
The light industry building includes 2,500 square feet of warehouse space with two overhead doors and 10,800 square feet of space for offices and field workers. The building spans 5.5 acres at Colorado Highway 392 and Weld County Road 33 and was constructed in 2014.
Baessler is working with Elder Construction Inc. of Windsor and VFLA Architecture + Interiors of Fort Collins on structural renovation plans.
Marto said the company is planning “some exciting changes just to make it more of our culture and truly be a new place for all of our team to grow and flourish as our business continues to grow as well.” .
The plans call for a large training center, a conference room large enough to host events, a kitchen and a lounge / family room atmosphere with a patio. The building is large enough to accommodate the company’s 49 current employees, but also offers an opportunity for future growth, she said.
“We don’t work remotely, so being in a place where we can continue to develop our atmosphere and culture within our four walls is an incredible opportunity for us to continue to grow,” said Marto.
Baessler specializes in providing more affordable housing in communities like Eaton, Platteville and Windsor, with projects underway in Fort Lupton, Ault and Wiggins.
Lupton Village, a new development in Fort Lupton, is generating the most interest, with single-family, multi-family and row homes starting at $ 300,000.
She said Fort Lupton has attracted interest from home buyers fleeing Denver’s more expensive market, as well as out-of-state buyers moving to Colorado.
“We’re definitely bringing a workable product to their market,” she said, with pricing “infrequent” in the Denver area.
Focusing on small communities, with Greeley as the epicenter, has proven to be a winning strategy for Baessler, who recorded around 250 closures in 2021, Marto said.
“We’re sort of in some of the outer areas compared to the Fort Collins and Loveland areas,” she said. “It’s our sweet spot where we can bring that accessibility to people. Many of them are first-time home buyers and are excited to enter the market at an affordable price. “
And the new headquarters makes it easy for the company to travel to many of its target markets, she added.
Brian Smerud, a broker at Waypoint Real Estate LLC, represented the buyer, while Bruce Dodge with Jones Lang LaSalle represented the seller.