Crate & Kids Relaunches Design-Forward Baby Registry Program

Onboarding the new design desk, expanded assortment of merchandise, and updated digital features makes the process fun and easy for growing families

CHICAGO, July 14, 2022 /PRNewswire/ — Crate & Kids is relaunching its Baby Registry program today with a focus on design, making it easy and fun for expectant parents to sign up for an expanded assortment of baby gifts. and nativity scenes that reflect their personal style. Crate & Kids has also added new features to the Baby Registry program to provide a seamless, simplified and supportive digital experience for growing families and gift givers.

Crate & Kids Jenny Lind Cradle

Updated Baby Registry features innovative upgrades on furniture, decor and favorites from Crate & Kids, plus a carefully curated new selection of fashion-forward baby gear from top brands like Stokke, Uppababy and more. There is also an option to further personalize gifts with new monogrammed bedding.

Creating a baby registry has always taken time, with parents spending around 40 hours on the process. The new Crate & Kids baby registry experience simplifies the registry process by guiding new parents through their journey. Parents also have the opportunity to work with The Design Desk at Crate & Kids to turn their vision for the nursery into a buyable registry for friends and to get advice on what to add to their registry based on their own. style and their needs.

“We wanted to re-inspire the process of creating a baby registry with a fresh, modern approach that emphasizes celebrating and supporting our future parents,” said Alicia Waters, Executive Vice President, Crate & Barrel and Crate & Kids. “Crate & Kids makes the registry process easy every step of the way, whether it’s helping parents choose eco-friendly products, determining the right amount to add to a registry, or designing their dream bedroom. Crate & Kids’ Design Desk is the destination for design inspiration and advice for real families.”

Parents who choose Crate & Kids to create their baby registry will not only have access to free, expert design professionals, but also other new and useful features for an immersive digital experience, including one-click registries, mobile application management, a “thank you” manager. , baby bundles, up to 15% off completion, free shipping on orders over $49and access to the real records of Crate & Kids partners, including the actress Odette Annable, Leanne Ford, Jenna Ushkowitz and Taylor Giavasisto get inspired.

“With a second baby on the way, I couldn’t be more excited to partner with the design experts at Crate & Kids to transform a small corner of the office into a dreamy elevated nursery,” said the actress Odette Annable. “I shared the inspiration for the room, and the Design Desk team brought my vision to life through a moodboard in such a unique and beautiful way. They simplified the register process with a design that creates I was able to share my moodboard with my family and friends so they can have fun!I encourage all new parents to make this process a little more exciting, but daunting, easy with Crate & Kids.”

As part of the new baby registry, Crate & Kids is offering new baby gear such as car seats and strollers from popular baby brands including Dagne Dover, Nuna and Babybjorn to help parents complete their registers. The new gear complements stylish and durable Crate & Kids staples like the Jenny Lind Bassinet and Dresser, Babyletto Kiwi Recliner, and Engraved Wooden Baby Blocks.

Crate & Kids is committed to supporting new parents and will be partnering with a non-profit organization, Baby2Baby, to make donations to help provide diapers, formula, clothing and other essentials to children in need. Over the past 11 years, Baby2Baby has distributed over 240 million basic necessities to children in homeless and domestic violence shelters, underserved schools, foster homes, hospitals and other who have lost everything in a disaster.

Starting today, parents-to-be can go to to start designing their nursery and create their own baby registry, choosing from over 200 equipment, furniture and decorative items. Odette’s actual registry is also available to shop at

*Source: Mintel First Time Parent Lifestyle 2021

About Crate & Barrel Holdings, Inc.

Global specialty retailer Crate & Barrel Holdings, Inc. curates inspiration for the modern home, connecting the creative work of artisans and designers to people and places around the world. Known for high quality products, exclusive designs and timeless style since 1962, Crate & Barrel Holdings, Inc. includes the lifestyle brands Crate & Barrel, CB2, Crate & Kids and HudsonGrace. Today the company is a member of the Otto Group and operates over 100 Crate & Barrel, CB2 and HudsonGrace stores across the United States and Canada, with franchises in 9 countries. More than 200 million customers visit the Company’s stores and websites each year. To learn more, visit



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