the CallisonRTKL The 2022 forecast reveals how convenience-enhancing shopping trends and technologies that facilitate decision-making for purchases are shaping the future of physical retail spaces, including the role of retail in the concept of ” town 15 minutes away” and the reassignment of commercial spaces.
According to the global architecture and design firm’s second annual report, malls, malls and department stores are transforming into mixed-use spaces, a trend that prioritizes the needs of consumers whose time is precious because they are changing their lifestyles, working, shopping, dining, exercising and socializing. One example is the creation of relatively compact “integrated spaces” that brands, service providers, manufacturers, and retailers can customize as incubator pop-ups present a rotating list of offers.
“Spaces for the new economy, especially malls or department stores, can have different uses at different times of the day – from a yoga studio in the morning to events or a gallery in the evening,” said David Cassidy, Director of CRTKL in the report. “The mix of experiences is essential. A space is productive and profitable when people are engaged and using it, so it’s time to think about those environments in constant motion and function – not static and single-purpose.
The report also noted that aging adults express a desire to live in urban areas for convenience via amenities concentrated in their neighborhoods. CRTKL sees opportunities to reinvent office spaces as resources that provide compact and convenient access to dining, shopping, culture, leisure and entertainment options.
The CRTKL also highlighted the potential of the “town 15 minutes away” concept — that in the interests of convenience and promoting sustainability, people should be able to carry out their tasks, including work, shopping and leisure activities, at a distance measured by a 15-minute walk or bike ride from home.
Additionally, retailers are investing in technologies that simplify the physical shopping experience, tailoring these experiences to the customer in immersive and interactive environments. With this change, CRTKL sees physical locations evolve into showroom-style spaces where consumers can experience products before purchasing them.
For example, in a city of New York Tempurpedic store, the beds are presented in private spaces that allow customers to feel like they’re in a relaxing bedroom rather than a showroom. Customers shop for Tempur-Pedic products in the middle of a bustling Manhattan store while feeling miles away relaxing in a new bed, aided by images of natural landscapes projected onto the sides and ceiling of the room .
“The big question for us was how to create a relaxing, natural experience at one of the busiest intersections in all of Manhattan,” CRTKL director Paul Conder said in a video detailing the project. “The approach we took on the digital side was to combine live video shot in some of the world’s most beautiful environments with three-dimensional virtual environments created in the unreal game engine.”
It’s all part of the store’s 2022 design focus on “feel, fit and function,” Conder added. “You can walk into a space, there’s a beautiful beach behind it when you approach it, it’s heading towards a sunset and when you lay on the bed and try for clouds to appear overhead. above your head.This immersive interactive environment is a great way to get away from the typical digital environment and create something very soft and very soft and completely immersive.