Look, we’re all friends here. Sure, the Rangers have been a little mean to our favorite team and seem determined to fight with them again, but in the end we all love hockey and are here to uplift each other. …Law?
That’s why, when the Rangers announced on Friday that they were pulling No. 30 from Henrik Lundqvist next season, I took to the RMNB’s Twitter to make a suggestion to our rivals in the north.
free advice, you should update your reporting template because every time we see this one we start laughing at Tom Wilson’s “horrific acts of violence”
– RMNB (@russianmachine) August 20, 2021
The RMNB tweet received over 225 interactions, including user response Stinkface McPooplightning. “As a Rangers fan, I can honestly say you are 100% right.” Thanks, Stinkface.
My tweet, for those who don’t remember, referred to a statement made on May 4 by the Rangers after the NHL announced that Tom Wilson would be fined, not suspended, for his role in an online brawl. The Rangers called Wilson’s antics a “horrific act of violence” which was a bit of a stretch and “dangerous and reckless.” The team also said George Parros was “unfit” to continue in his role as director of the player safety department, which was apparently a step too far for the league.
– New York Rangers (@NYRangers) May 4, 2021
The NHL fined the Rangers $ 250,000 for this statement. According to ESPN’s Greg Wyshynski, the commentary was commissioned directly by Rangers owner James Dolan.
Once the season was over, the Rangers cleaned up the house, firing almost everyone with leadership roles on the team, from general manager to coach.
“It’s public relations,” former Rangers general manager Jeff Gorton said of the statement on the Cam & Strick podcast. “Yeah, it’s PR with the owner.”
When asked if his first reaction was What is that?? Gorton agreed.
“I think that’s fair to say,” Gorton said. “You might have seen it the first time I did it.”
The statement was, in my opinion, as ridiculous as it was embarrassing. It’s something, from the design of the model to every exaggerated adjective, that you will never be able to forget. Which is why I thought putting the Henrik Lundqvist jersey retirement announcement on the same design pattern tainted Hank and everyone else associated with it in the future. Look, I have 20 years of experience in promotion and design. These things bother me.
Well, two days later the Rangers apparently agreed as they released a new design of their statement model, reacting to Rod Gilbert’s passing.
– New York Rangers (@NYRangers) 23 Aug 2021
No more words aligned in the center and all capital letters in the body. Just words aligned to the left, all in italics. It’s softer, more refined. The Rangers logo has been added in the right corner and is circled in pencil. The gray background has been changed to a different gray texture.
Of course, maybe it was a coincidence or maybe we inspired some real change. Either way, let’s hope the Rangers learned from their mistake last season.
S / T to @loyalcaps for the first remark.
Title photo: @NYRangers