Saudi Design Festival opens in Riyadh

RIYAD: The Arab World’s Largest Auto Show kicked off with over 100 global auto brands and plenty of interactive experiences for car and motorsport enthusiasts in the Riyadh Desert.
Aiming to emulate the success of the Geneva International Motor Show and those like it in Paris and Frankfurt, the Saudi International Motor Show, Autoville, opened to the public on Saturday to celebrate automotive culture. and motorsport from January 8 to 14 in Dirab. Motor Park, welcoming oil tankers from all over the world.
Top car manufacturers and professional riders participate in the festival, including Saudi professional rider and two-time Guinness World Recorder Abdulhadi Al-Qahtani, professional drifters Ken Block and Vaughn Gittin, and motocross freestyler Remi Bizouard.

Shots of first day of Saudi International Motor Show, Autoville. (Provided)

Organized by the Saudi Conventions and Exhibitions General Authority (SCEGA), Autoville presents itself as a “revolutionary and interactive alternative” to the traditional auto show, with seven main zones covering an area of ​​1.7 million square meters.
It also includes a live action arena, competitions, and a robotics section.
Amjad Shaker, interim CEO of SCEGA, said Autoville “will unleash the untapped potential” of the Kingdom’s exhibits, conferences and entertainment industry. He said the authority had “done everything possible to ensure a dignified and pioneering event”.
And the Kingdom is no stranger to motor culture and motorsport, having recently hosted the penultimate race of last Formula 1 season in Jeddah.

The American racing team RTR Team drifts in their tuned Ford Mustangs in the Live Action Arena, creating scenes for fans and enthusiasts alike. (Provided)

It also celebrated the Jeddah International Motor Show in December of last year. Before that, the Riyadh International Car Show was held at the same time as the Ferrari Festival, which saw over 600 cars and the appearance of HAAS F1 driver Mick Schumacher, son of legendary F1 world champion Michael Schumacher.
Since 2020, the Kingdom has hosted the ongoing Dakar Rally Championship, while Diriyah has had a place on the Formula E calendar since 2018 and the new electric rally racing championship, Extreme E, officially started at AlUla in April 2020.
All this is in addition to the 10 international Cars & Coffee events organized in the Kingdom since 2012.
Autoville gates are open from 12:00 p.m. to 10:00 p.m., and tickets can be purchased on the official website at
Car enthusiasts have already participated in the many interactive experiences of Autoville.

Festival attendees cheered as American racing company RTR Team drifted through the Live Action Arena, creating stages for fans and enthusiasts alike. (Provided)

Professional drifter Chelsea DeNofa showed fans the lines at the event’s Drift School, while American racing company RTR taught attendees professional driving skills. The Tokyo Drift Race drew fans to the arena, where they re-enacted scenes from the hit movie, while Suzuki also drew fans in his Swift model with top professional stuntmen, who showed them how to do it.
Shaker said Autoville “enriches the country’s efforts to strengthen the national tourism and exhibition industries with mainstream shows that attract experts, motorsport enthusiasts and the general public.”
He added that events like Autoville “add tremendous value” to the Kingdom by attracting large investors in event management and the automotive industry. He said these events bring business to local hotel establishments, including retail, dining and entertainment, all of which help make Riyadh one of the best cities in the world – a primary target of Saudi Vision 2030. .
The Saudi Ministry of Health is also present at the festival, with a full team ready to provide eligible visitors with their third COVID-19 vaccine. The team will also publicize the sanitary measures and ensure that visitors comply with them.

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