This Lamborghini SUV concept amplifies the Urus design language to create a true raging bull

Named after a large wild Eurasian ox that was the ancestor of domestic cattle, the Lamborghini Aurochs are the kind of “road animal” that doesn’t necessarily need a road underneath. Designed to be like a spiritual parent to the Urus, the Aurochs is the kind of vehicle that dominates whatever terrain it finds itself on. Unlike the Urus, its visual language is also amped up, resembling the wild ancestor of today’s relatively tame Lambo SUV. The Aurochs looks muscular, muscular and like it shouldn’t be bothered – just like an ox!

Creator: Dejan Hristov

The design of the Aurochs unabashedly resembles a Lamborghini, but designer Dejan Hristov was sure not to use the Urus as a benchmark too much. Instead, the Aurochs look like a bulkier Sián brother and Terzo Millennio. It has relatively hidden headlights that sit immediately under the bonnet, but also sports the iconic Y-shaped design detail at the front that is characteristic of a modern Lamborghini.

The rear is a bit of a deviation in terms of taillight design. The taillight takes the form of a jagged outline that resembles part of Lamborghini’s visual DNA, but isn’t particularly used in any of their existing cars. The exhaust area is also quite different, with a plus-shaped detail that almost reminds me of MINI, but catches me when I do. A rather sculptural fin sits on top, looking less like a functional element than an artistic detail.

What sets the Aurochs apart is its departure from Lamborghini’s angular approach to body design. If you look at any of their most popular cars like the Aventador, Huracan, Gallardo, even the new Countach… it’s pretty obvious that the Italian company fully embraces sharp edges and straight lines – which is what the Aurochs does not. Sure, the Aurochs has its fair share of edgy details and angular surfaces, but almost all of them are connected to each other by generously curved transitions that make the Aurochs less “robotic” and more naturally aggressive. The name Aurochs, in this scenario, really rings true just because of the concept SUV’s size and bold, brutal, muscular nature that’s a lot like looking at an ox in the wild. Unlike the 4-seater Urus, the Aurochs doesn’t care about being accommodating either. It comfortably seats two people and is designed purely for the sake of having a Lambo engine that does shit on rough natural terrain…

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