What customers are currently looking for in modular F&B equipment, as told by the livecookintable® team

Design and functionality are the essence of MEC2, as stated in their company statement.
“100% pure: nothing is as powerful as an idea at the right time. This is what we are pursuing here at MEC2 with livecookintable®.

Design and functionality are the essence of MEC2, as stated in their company statement.

“100% pure: nothing is as powerful as an idea at the right time. This is what we are pursuing here at MEC2 with livecookintable®.

We are a design and engineering company and we design products that work well and are compatible with each other. We use reduction combined with maximum function, a design principle to make products that are durable, durable and forward-looking. We are looking to the future, not to the past. “

With these statements in mind, livecookintable® embodies design and design flexibility. And who better to see and understand design trends and customer wishes than the livecookintable® design and sales team.

The founders of MEC2 and the designers of livecookintable®, Simone Heckmann and Norbert Fischbach, took the approach when starting this business: “Everyone said it couldn’t be done, but we didn’t. heard that. So, we came and we did it! “. Their goal was to create a desirable brand and spark design trends by not only listening to customers, but creating something to satisfy customer needs, before customers even knew they needed it. In this regard, Norbert also states “that the ideas and wishes of the customers are very important. We have to listen to them to understand what drives them. We need to use all of these customer conversations to infer where we want to grow and what leaps of innovation we’re taking.

The holistic approach to the products of the founders of livecookintable® is the key to success, illustrated by the success of more than 10 years of the company. In addition, to this idea, interviews with the sales team have asked for and elicited more detailed feedback on current customer demands, which, as Norbert and Simone also say, must be listened to and understood.

As livecookintable® has customers across the globe in the Hospitality, Cruise, Food & Beverage and MICE industries, the sales team looked at their specific regions and industries by answering the following questions.

  1. What is the most frequently used channel / source of new customers in your area?

In the Middle East and Europe region, especially in the hospitality industry, most new customers come from collaboration and / or contracts with partners or companies and previous and therefore loyal customers.

When looking at Europe and all industries, the source of new inquiries is often through referrals, corporate contracts or in response to marketing and social media efforts.

  1. What type of business is currently placing the most important orders in your region?

The sectors that buy the most recently are hotels in the Middle East and restaurants in Europe. The cruise and MICE industry unsurprisingly shows the least activity, but a medium to long term interest in future projects.

  1. What style of service do you see most often?

In the countries most affected by Covid, the buffet has largely been replaced by table service or a restricted buffet. These limited buffets are then either served or self-service single-serve. When buffets are not in use, we can see a return to table services with supported technologies i.e. QR codes for online ordering.

  1. In which point of sale or in which space are our products most often placed?

The livecookintable® concept is mainly placed in pre-function / banquet areas. In addition, outdoor spaces such as terraces, the edge of the pool, etc. are extremely popular, especially due to COVID restrictions.

The most recent examples of pre-functional and / or exterior use of livecookintable® are: Double Tree by Hilton Abu Dhabi, Vida Umm Al Quain, Jumeirah Muscat Bay, Pullman Paris Montparnasse and Pan Pacific London.

  1. What solutions do customers most often look for when purchasing livecookintable®?

While flexibility was mentioned by all members of the sales team, the reasons for wanting this flexibility vary by industry and region.

The main concern in most hotels is the appearance of the facade in relation to the storage space at the back of the house and, due to the proliferation of outlets within a single hotel, the culinary freedom is also important.

In addition, hotels are looking to replace their fixed F&B structures to open up spaces and have the freedom of versatility in their products. livecookintable® allows them to do this with their dual use, FF&E and OS&E with one setup.

Design flexibility is one of the most unique features of our equipment This flexibility is supported by the ability to apply different personalities to a single product, i.e. the ability to change the face of a table by having a variety of color and material choices for table tops, blinds / siding and furniture.

Customers like to better structure their buffet. Our products allow our customers to take their customers on this unforgettable culinary journey by serving fresh, quality food. As an added benefit, our customers significantly reduce their food cost by limiting food waste.

  1. What are the main reasons customers buy the equipment?

Related to the answers above regarding the solutions customers need, the top reasons to buy for all regions and industries can be broken down into USP for livecookintable®:

Increased flexibility

Adaptability

Customization

  1. What design style are customers most often looking for?

Dion: While aesthetic design is important, of course, the model we see is more about design flexibility and operational workflow. Having the ability to change the face of a table with modularity is the special feature.

Thomas: Customers appreciate the Mix & Match collection in general because of the two color options for the table tops and the fact that all the colors match. There is a lot of interest in custom siding, but in the end, customers mostly come back to our basic colors and materials. Customers appreciate the enormous choice offered and the adaptability to their interior design.

In conclusion, the entire livecookintable® team is constantly receiving and using customer feedback and choices, while staying on top of trends and actively designing them, before customers know they need these new products. and solutions.


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